WHERE : India

The state of Andhra Pradesh, India has a population of 50 million people, 60% of whom are involved in agriculture. Farmer producer organizations are being established to better organize the sector. However, they lack the capital or capacity to address both the supply and demand side challenges such as low quality inputs, limited access to key services, weak market linkages and price volatility, that limit the agriculture sector in the state from reaching its true economic potential.

Market Solution

The Andhra Pradesh Farmer Market Readiness Project II (APFMRP II) is a continuation of the successful two-year Walmart Foundation-funded project, APFMRP I.

That project worked through Farmer Producer Organizations to: 1) provide producers and buyers with the tools and skills to minimize information asymmetries; 2) improve the farming ecosystem to increase smallholder incomes in Andhra Pradesh; and 3) strengthen Farmer Producer Organizations to be market ready; 4) improve the sourcing environment for buyers; and 5) improve economic and social outcomes for women. Through APFMRP I, Tanager worked to equip 17,500 farmers, including more than 5,600 women farmers, to increase their yields and market their produce, resulting in sales of over 8,500 metric tons of produce worth roughly $3 million (220 million INR).

APFMRP II continues this work while expanding to new crops and 13 Farmer Producer Organizations (including seven new FPOs). Phase Two of the program will focus on strengthening the sustainability of these 13 FPOs in order to empower more than 15,000 farmers, including more than 8,000 women farmers, increase their productivity and profitability.

Farmers and FPOs are ready to jump the s-curve to greater business acumen.


Andhra Pradesh Farmer Market Readiness Project Phase II (APFMRP II)





Market Impact

  • Reach over 18,000 farmers in Andhra Pradesh, equipping them to increase their yields, access finance, and market their produce
  • Increase the incomes of farmers participating in the program
  • Strengthen 13 FPOs to provide improved services to members
  • Improve social and economic outcomes for over 8,000 women farmers

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