It is estimated that 44% of Burkina Faso’s population lives below the poverty line, and over 15% of youth are unemployed. These conditions are exacerbated by the political upheaval of the last few years. Youth in Burkina Faso face serious obstacles when looking for work or trying to development entrepreneurial ideas.
Market Solution
CLE will work with media partners and funding partners to promote and support entrepreneurial opportunities in Burkina Faso through a three-pronged approach. Beginning with a significant media push to educate over 500,000 male and female youth on the importance of entrepreneurialism, CLE will create a funnel for engagement. The next phase of the project will choose 400 young men and 600 young women to further develop their ideas. In the final phase, 10 men and 15 women will be chosen to be given direct support for their business ideas.
Market Impact
- Reach 500,000 Burkinabe youth with messaging supporting entrepreneurship.
- Choose 400 young men and 600 young women to further develop their ideas.
- 10 men and 15 women will be chosen to be given direct support for their business ideas.