Tanager, through the Walmart Foundation-funded Andhra Pradesh Farmer Market Readiness Project, introduced Kinubudi and his Farmer Producer Group to MFN and provided training on how to use the app to connect to buyers. The MFN app is simple to use. With a few clicks, sellers upload what they have to offer allowing the buyers to then bid on the produce. Farmers select the buyer offering the best price. The Farmers Producer Group then collects the produce in bulk and delivers it to the buyer, saving the farmer even more time.
Conditions in Andhra Pradesh, India can make life difficult for smallholder farmers. When drought combines with poor soil health, profits can be slim. To make matters worse, to save money farmers often rely on staple crops as their only food source. These staple crops are high in carbohydrates but low in vitamins and nutrients. This lack of dietary diversity leads to malnutrition, further driving down productivity and incomes. The APFMRP project – implemented by Tanager – is working in Andhra Pradesh to break this vicious cycle and give farmers the opportunity to earn more money and live happier and healthier lives.