Desde 2016, DIAGEO, una de las principales compañías de bebidas premium del mundo, a través de su iniciativa Learning for Life y Tanager identificaron la necesidad de desarrollar un proyecto en Colombia que contribuyera al incremento de oportunidades de formación a la medida y generación de empleo para población vulnerable como mujeres, jóvenes, afrodescendientes, indígenas, víctimas del conflicto, a través de un enfoque diferencial y alianzas con distintos sectores de la sociedad. Con base en lo anterior, ambas organizaciones tomaron la decisión de aunar esfuerzos técnicos y financieros para implementar de manera conjunta, iniciativas que generen oportunidades formativas y económicas para estos grupos poblacionales.
Since 2016, DIAGEO, one of the main premium beverage companies in the world, has worked with Tanager to implement its Learning for Life initiative in Colombia. Diageo and Tanager identified the need of developing a project in Colombia that would contribute to increasing tailored training opportunities and employment generation for vulnerable groups such as women, youth, afro-descendants, indigenous people, victims of the conflict. The program employed a differential approach and formed alliances with different stakeholders. Accordingly, both organizations joined technical and financial efforts to implement initiatives to create training and economic opportunities for these vulnerable groups.
Genesis is 24 years old and on Monday, December 14th will become one of of 130 young people in Cali and Barranquilla to graduate as Technicians from DIAGEO’s Learning for Life program. She originally migrated to Cali from Venezuela looking for better opportunities. It was not an easy road for her family: After going through many difficulties (made worse by the pandemic) and being discriminated against in job searches, she arrived at the ‘Learning for Life’ program. “My life has another direction and has been more focused on achieving everything and getting ahead… Since I am part of the program everything is back on track”, Genesis says of her involvement with Learning for Life.
Loren is a 24-year-old migrant who arrived in Colombia three years ago from Venezuela, where she was studying Social Communication and working in a chocolate shop. Along with her husband, she worked for a year to raise enough money for her family to make the trip out of Venezuela. Along with their six-year-old child, they left their home country with only what they could carry in their suitcases.
On May 20th, 120 students from the co-created Employment for Reconciliation project graduated from the Marketing and Sales and Administrative Assistance program, having fulfilled the training requirements and completed internships at more than 61 partner companies.
Malory Ríos is one of the 750 participants taking part in DIAGEO’s Learning for Life Program Phase 3, implemented by Tanager in Colombia. Tanager works with corporations and foundations around the world to co-create projects to improve social and economic outcomes. In 2015, DIAGEO Colombia and Tanager joined forces to develop job skills training and employment projects for at-risk young people in the cities of Barranquilla, Bogotá, Cali, and Medellín.
Originally from Venezuela, Michelle migrated to Colombia in 2018 in search of better opportunities after being unable to continue with her studies in her home country. However, life in Bogotá came with challenges of its own. After more than 70 unsuccessful interviews, the only jobs she could find were of an informal nature.
To honor International Youth Day, Tanager experts William Godfrey and Giovanni Cuero examine the project’s approach in Colombia to help deserving students succeed.