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About Tanager

Tanager, an ACDI/VOCA affiliate, is an international nonprofit that brings people together at the table, on the ground, and across supply chains to co-create economic and social opportunities that change lives. Working closely with our partners, we align interests to expand market access and unlock the full potential of shared market opportunities that result in reliable supply chains, stable incomes, healthy families, and resilient communities. Established in 1993, we work with the ACDI/VOCA family of companies to make agriculture work better for people. We offer a focused and diligent team of locally based experts and international advisors who work with our partners to reach common goals.

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Project Overview

The first phase of the Shubh Mint Project (Shubh Mint 1.0) was co-created by Tanager and Mars Wrigley (Mars) and implemented by Tanager. Shubh Mint 1.0 was a five-year program (2017-2021), and the goal was to ensure the profitability of mint for smallholder farmers and the sustainability of the Indian natural mint oil industry. The first phase worked with 22,000 farmers to increase yields by 50% and double farmer incomes. For the second phase of the program (Shubh Mint 2.0), the program looks to build off successes and lessons learned from the first phase and create a scaled, inclusive, and traceable crude mint oil supply chain. Shubh Mint 2.0 has three major objectives, listed below:

Objective 1: Maintain Mint Farmer Income Gains from Shubh Mint 1.0

Objective 2: Create an inclusive sustainable supply chain through the creation of a two-tiered farmer producer company system

Objective 3: Unlock Opportunities for Women

Assignment Overview

The main objective of the assignment is to understand the gender and age gaps in smartphone ownership and use in project farming community. The assignment will examine such aspects as Gender, age, and other social gaps in smartphone ownership, access, and use:

  • Phone users who own their own device versus use a borrowed device;
  • Intention to purchase a smartphone;
  • Perceptions about smartphone use;
  • Most common use cases (types of apps or services used on phone);
  • Level of experience, confidence for use cases;
  • Average number of use cases per week among smartphone owners.

Barriers to smartphone ownership, access, use for different gender, age, and other relevant social groups:

  • Literacy and digital skills;
  • Accessibility;
  • Affordability;
  • Social norms;
  • Privacy, safety, and security;
  • Time use (available time for using the phone as well as amount of time spent the phone);
  • Relevance to the user.

For more information, including how to apply, please download the full Request for Proposal Below (available in Word) and follow the instructions contained therein.

Request for Proposal – Gender Digital Use Analysis





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