Tanager and Mars presented a webinar on the design and implementation of the Shubh Mint Project for The Living Income Community of Practice, hosted by the Sustainable Food Lab.
Usha Devi is a mint farmer in Mubarkapur village in Zaidpur cluster of Barabanki District in India. She is also a project participant in the co-created Shubh Mint Project. For Usha, Shubh Mint provides more than an economic lifeline, it empowers her to improve a difficult living situation.
Tanager and Mars Wrigley Confectionery have been working together in India since 2014 to help farmers the mint supply chain increase income and boost productivity. This webinar will be a discussion and presentation on the Shubh Mint Project, currently in its third year of implementation. Experts from Mars Wrigley Confectionery and Tanager will share lessons learned from the design and implementation of this project, with an eye towards how the project has improved lives and livelihoods of farmers, including a 250% increase in net incomes from mint. This case will address a sourcing situation where a lead firm is not buying the crop which provides the majority of household income, yet provides a critical component of that income with considerable potential for improvement.
Jayesh Bhai Jaman Bhai Bhakkad is a 41-year-old farmer from Thanapipli, Junagadh, Gujarat (western India). For 24 years, Jayesh farmed cash crops like cotton, peanuts, and vegetables using traditional farming methods. Last year, Jayesh began noticing a decline in his output and income, due in part to a fungus that was attacking his peanut crop. In response, he sought out training programs from a local university, spent INR 6000 on pesticides to combat the unknown virus that was yellowing his normally green peanut plants. However, despite Jayesh’s efforts in applying the pesticide and taking classes from the local university, his crop continued to wilt.
The Ganga Women Self Help Group in Ujarwara village, Fatehpur block, Uttar Pradesh is just one of 319 SHGs formed under the Shubh Mint project. The group is comprised of twelve women, eleven of whom initially could neither read nor write their own names. This deficiency in their education had dire consequences: women were dependent on others for every aspect of their financial life, a heavy burden was placed on the one woman who was literate, and there was a general lack of confidence among the members of the group stemming from this gap in their education.